It often seems that the best advertising campaigns are those that seem like they would have been the most fun to make. A perfect example of this is the campaign for the new Nike Juice golf balls. Generally speaking, it is very difficult to make a golf ball look exciting. The campaign can be found at the Nike Golf website.
As I have been unable to figure out a way of embedding the video into the post, you are just going to have to clink on the link and look at the videos. The videos feature two people (presumably scientists from Nike's secret laboratory) shooting golf balls at everyday objects. The resulting impact is then filmed using a slow-motion camera with a very high frame rate. It looks very cool (especially "Mayonnaise") and looks like it would have been very fun to do. I only wish that they had a whole series more.
Thus, it seems the best way to make a golf ball look exciting is to completely remove it from its normal (ie: golfing) context. Which says a lot about golf I think.
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